Presentations from VSNW Social Media Event
15 October 2012
Over 100 people attended this event. It was a really useful day with lots of discussion and ideas for every type of organisation. Please find below the presentation slides from the day.
Morning Case Studies
Blogging for Social Good - Steph Jennings, PodNosh
FC United of Manchester Big Coat Day - Andy Walker, FC United of Manchester
Cloud Tools to Save Time & Effort - Paul Webster, Watford Gap
Facebook - Jane Binnion
Twitter - Helen Walker, VSNW
Measuring Social Media Impact - Steven Flower
During this workshop we took the case study of Salford Lads Club, with whom I have volunteered to help with their web presence over the past ten years. We took a tour of several tools and resources that can help measure social media impact, but also discussed less tangible impacts, in terms of how websites and social media are considered within organisations - and ways that can change. Finally, we looked at some of the practical help and support that organisations can get to better monitor their impact.
In summary, we found that the tools are not as important as a clear purpose for utilising social media within and across organisations and telling stories around our impact may be a powerful way forward.
Salford Lads Club
Web - http://salfordladsclub.org.uk/
Twitter - http://twitter.com/salfordladsclub
Facebook - http://www.facebook.com/salfordladsclub
Youtube - https://www.youtube.com/user/TheSalfordladsclub
Sparkwise - dedicated tool for non-profits - http://sparkwi.se/
Google Analytics - http://www.google.com/analytics/
Facebook Insights - http://www.facebook.com/help/336893449723054/
Klout - http://klout.com/home
Kred (suggestion from one participant): http://kred.com/
SocialMention - http://www.socialmention.com/
NTEN - http://www.nten.org/
Analysis Exchange - http://www.webanalyticsdemystified.com/ae/index.asp
Social Media Surgeries - http://socialmediasurgery.com/
Google Grants - http://www.google.co.uk/grants/
Social Media Surgeries
There are a number of these throughout the North West and there are new ones being added all the time. They are run by volunteers and are available to anyone from the voluntary & community sector who has questions about social media e.g. Facebook, Twitter, videos
To find your nearest surgery, please visit the Social Media Surgery website.