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Voluntary Sector North West
St. Thomas Centre

Ardwick Green North
Manchester
M12 6FZ
Tel: 0161 276 9300
Fax: 0161 276 9301
Email: info@vsnw.org.uk

Presentations from VSNW Social Media Event

15 October 2012

Over 100 people attended this event. It was a really useful day with lots of discussion and ideas for every type of organisation. Please find below the presentation slides from the day. 

 

Morning Case Studies


Blogging for Social Good - Steph Jennings, PodNosh

FC United of Manchester Big Coat Day - Andy Walker, FC United of Manchester 

Cloud Tools to Save Time & Effort - Paul Webster, Watford Gap


Afternoon Workshops

Facebook - Jane Binnion

Twitter - Helen Walker, VSNW 

Measuring Social Media Impact - Steven Flower

 

During this workshop we took the case study of Salford Lads Club, with whom I have volunteered to help with their web presence over the past ten years. We took a tour of several tools and resources that can help measure social media impact, but also discussed less tangible impacts, in terms of how websites and social media are considered within organisations - and ways that can change. Finally, we looked at some of the practical help and support that organisations can get to better monitor their impact.

In summary, we found that the tools are not as important as a clear purpose for utilising social media within and across organisations and telling stories around our impact may be a powerful way forward.

Links:

Salford Lads Club

Web - http://salfordladsclub.org.uk/

Twitter - http://twitter.com/salfordladsclub

Facebook - http://www.facebook.com/salfordladsclub

Youtube - https://www.youtube.com/user/TheSalfordladsclub

Tools 

Sparkwise - dedicated tool for non-profits - http://sparkwi.se/

Google Analytics - http://www.google.com/analytics/

Facebook Insights - http://www.facebook.com/help/336893449723054/

Klout - http://klout.com/home

Kred (suggestion from one participant): http://kred.com/

SocialMention - http://www.socialmention.com/

Resources

Lasa: http://www.lasa.org.uk/news/detail/opinion-leaders-argue-that-digital-is-key-to-sector-sustainability-in-new-r/

NTEN - http://www.nten.org/

TechSoup: http://home.techsoup.org/pages/default.aspx

Analysis Exchange - http://www.webanalyticsdemystified.com/ae/index.asp

Social Media Surgeries - http://socialmediasurgery.com/

Google Grants - http://www.google.co.uk/grants/

 



Social Media Surgeries 


There are a number of these throughout the North West and there are new ones being added all the time. They are run by volunteers and are available to anyone from the voluntary & community sector who has questions about social media e.g. Facebook, Twitter, videos

To find your nearest surgery, please visit the Social Media Surgery website

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Contact Us

Voluntary Sector North West
St. Thomas Centre
Ardwick Green North
Manchester
M12 6FZ
Tel: 0161 276 9300
Fax: 0161 276 9301
Email: info@vsnw.org.uk